Unveiling our approach: how we conduct whole-of-market research

By Sian Ulia Davies Cole CFPᵀᴹ MCSI Chartered ALIBF

Here at Plan Works, we take our whole-of-market research seriously. This ensures that we   provide financial planning firms with the research they need to make awesome decisions about the best solutions to offer their clients. Let’s break down how we do it.

Identifying providers across the market

First up, we cast a wide net. We scour various sources, financial publications, and even chat directly with market players and lots of people within our wonderful profession. This thorough search ensures we don’t miss a single potential provider worth considering.

In-depth provider evaluation

Once we’ve lined up our contenders, it’s evaluation time. We dig deep into their financial stability—looking at everything from liquidity and profitability to how solid their capital base is. Understanding their financial health is key to knowing they can handle what’s thrown their way. Ultimately, ensuring that they will be around a long time after the solution has been recommended to a client.

Assessing service offerings

It’s not just about the numbers. We also check out what each provider brings to the table. From the range of services they offer to how good their tech is and the quality of their customer service—it all matters in making sure they deliver the goods.

Transparency and compliance

Trust is big for us. Providers need to show they’re on the level with regulations and disclose all the info we need. We want you to feel confident in every bit of research that we do.

Shortlisting the best

After all that sifting and scrutinising, we shortlist the top dogs. If a provider can’t give us the details we need, or we don’t think they offer something truly awesome, they don’t make the cut.

Why it matters

Our whole-of-market research isn’t just a tick-box exercise: It’s how we ensure that you can make solid decisions on your client proposition. By doing the legwork upfront, we ensure every suggestion we make is backed by solid analysis and a deep understanding of what’s out there.

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